Why Trust BuzzFeed Shopping?
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Emma Kershaw has been a BuzzFeed Shopping contributor since 2022. She loves to sift through thousands of home decor deals, and her shopping cart is filled with more pieces than her tiny NYC apartment can hold. When she’s not writing, you’ll find her browsing a bookstore, trying to find the best Aperol spritz in the city, and talking about her love for Dakota Johnson’s green kitchen. Her work and experiences have been featured by The Drew Barrymore Show, Authority Magazine, and The Art Insider.