Why Trust BuzzFeed Shopping?
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Emily Shwake is a freelance writer who got her start at BuzzFeed in 2016 and has been a BuzzFeed Shopping regular since 2019 (you can also find her shopping content for publications like Allure, The Strategist, and Forbes), dishing on all things home, beauty, and pets.