Check out a TikTok of the E.l.f. mascara in action.
BuzzFeed Shopping writer Emma Lord swears by this: “I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn’t even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I’ve tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I’m like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I’m a big fan of the brown shade (which is what I’m wearing above!) but it also comes in black and soft black.”
Promising review: “I have tried literally every tubing mascara I can find. I fell in love with the OG of tubing mascaras— Thrive Causemetics— many years ago, and now that other brands have caught on, I’ve been interested in finding a more budget-friendly [swap]. This is it! I think I like it even more than the Thrive, actually. It’s everything you’ll want in a tubing mascara—it’s lengthening, it separates lashes well with clean easy application, and there’s no fallout under or smudging on the lid. Most importantly, it’s actually tubing and washes off as easily as the best of them with just water! If tubing mascara is your thing, this one is your new best friend.” —Haley Joy
Get it from Amazon for $7 (available in three shades).