Why Trust BuzzFeed Shopping?
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Iman Sakrani is a freelancer and former resident writer at BuzzFeed Shopping, where she covers everything from fashion to kitchen products — but beauty and travel are her bread and butter (and shopping vices). When she’s not testing out a new serum or mapping out her next trip, you can find her sewing or hanging out with her very clingy cat.