What’s the hottest hair color for spring that everyone wants right now? ’90s blonde of course!

It’s a warm and golden shade of buttery blonde that looks effortlessly chic (and instantly recognizable), with pops of a brighter blonde that bring in brightness seamlessly.

So, what exactly makes the ’90s blonde different than the blondes we typically see walking out of salons today? To answer all of our burning questions, E! exclusively talked to celebrity colorists Tracey Cunningham and Kari Hill about everything you need to know, and what products to use at home, to nail the trending look.

“In the ’90s, blonding was all about intentional, high-contrast highlights — very different from the “lived-in” looks we see today,” says Cunningham.

Thankfully, gone are the days of blonde being “high-maintenance,” Hill adds. “Once you’ve reached your ideal shade in the salon, it can be tailored to fit your lifestyle. At home, focus on using high-quality, color-safe products that strengthen and protect the hair between appointments to maintain brightness, shine, and overall hair health.”

For all of the exclusive products and even more tips from Cunningham and Hill that are going to leave your blonde looking better (and feeling healthier) than ever, keep reading.





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