Kylie Jenner is still keeping up with Kylie Cosmetics.
Six years after the Kardashians star sold the majority stake of her beauty brand to Coty Inc. for $600 million, she explained she is still a large part of the company’s operations.
“I’m super involved,” Kylie said in a March 31 clip previewing her April 1 appearance on Kid Cudi’s new Big Bro podcast. “Like, really crazy about everything.”
In fact, the 28-year-old uses her social media savvy to support the brand’s more than 25 million followers, adding, “I do the Instagram. I do all the posts.”
While the clip only teased part of her podcast comments about Kylie Cosmetics, it confirmed what her mom Kris Jenner forecasted would be her daughter’s involvement in the brand.
Indeed, after the beauty mogul sold her majority share, her momager said that, under the terms of the agreement, Kylie and her team will “continue to lead all creative efforts in terms of product and communications initiatives.”